Twitter all set to Start the Initial Testing of Ads in Fleets

Twitter is all set to start with the initial testing of ads in Fleets. It will have ads inserted between Fleets as users tap through full-screen frames. These ads appear similar to TikTok or Instagram Stories promotions.

With this new update, Twitter might bring similar full-screen ad experiences to other elements within the app. Fleets ads will support images and video in 9:16, whereas video ads can be 30 seconds long. Moreover, brands can add a 'swipe-up call-to-action option as well.

Twitter will also provide data on impressions, profile visits, clicks, and website visits as well. The initial test of Fleets ads will be launched with selected partners in the US , on both iOS and Android. However, more regions might follow soon.

Read more at www.socialmediatoday.com