- Jan 12, 2022
Pinterest's tips on how brands can maximize Product appeal among Gen Z Consumers
Pinterest has shared some valuable insights on how brands can enhance the shopping experience for its Gen Z consumers.
It highlights how brands can maximize their product appeal and how Pinterest can enhance the connection with the younger consumers.
- Pinterest states that Zoomers is 20% more likely than other generations to try a new product.
- However, the internal data show that Gen Users have also purchased 80% more new products in the last 12 months when compared to other generations.
Brands that likely connect with Gen Z generation are likely to see greater revenue growth opportunity on an average.
Brands must look forward to utilize video and highlighting brand value.
- Pinterest notes that Pinners, in particular, are early adopters, with users some 15% more likely to purchase a new product within a week of launch.
- While Pinterest also says that 50% of Gen Z are active on the platform, providing a direct connection to this audience.
Read more at www.socialmediatoday.com