Snapchat releases data highlighting the benefits of immersion AR Experiences

Snapchat has released new information highlighting the marketing benefits of Immersive AR experiences. It also highlights how AR tools will result in better response and engagement experience.

AR experiences are said to be more immersive and tends to score above the general entertainment level.

It is found that Snapchat’s AR was measured at 1.7x ‘more immersive’ than any other app. It is said to outperform competitors on the level of AR immersion.

As per the Neuro research, case studies, increased immersion will cause significant changes in behavior. Immersion could lead to 83% accuracy if immersion is applied. The purchase will also reach to abut 84% accuracy.

Read more at www.socialmediatoday.com