A successful Pinterest SEO Requires Understanding the Basics and Focusing on Conversion Targets

Pinterest is a popular platform that can prove to be beneficial for generating traffic for bloggers and brands. The platform is popular for topics like recipes, DIY, food, and travel blogs.

Pinterest SEO starts with optimizing your profile and website so that it is attractive enough to generate traffic. To make effective use of this platform, we have a list of SEO tips to be noted:

Get Your Basics in Place

First things first, start with the basics of the platform. Make sure that the following aspects are in place:
- Create a Business Account
- Optimize your profile and choose an SEO friendly username
- Finally, create a minimum of 1 board

Preparing your Website:

Preparation of your website involves many factors like:
- Adding the Pinterest Tag
- Adding the Save button
- Verification of your Website

Conversion Targets:

The best step involves setting traffic goals for your website. As compared to other platforms, the lead times on Pinterest will be longer than usual. With Pinterest, brands might have to take things at a slow pace.

Keyword Research:

The usual keyword research tools do not apply to this platform. Pinterest chooses key terms based on what a user searches and how they are used in the Pins. A few points to be considered are:

- Guided Search
- Test Promoted Pins
- Explore Niche Topics

Anatomy of a Pin:

A perfect pin includes different factors. A few of them include :
- Long Images
- Eye-catching colors
- Rich Keyword Titles

Focus on Engagement:

For higher traffic, it is necessary to get your users engaged. Following tips will ensure higher engagement:
- Link Pinterest to other social media accounts
- Call for Influencer Collaboration
- Add text and images both
- Create multiple pin images
- Pin consistently and track your performance

Some other essential tips are:

- Visual Search Optimization
- Try Pinterest ads
- Scheduling Pins
- Focus on Description

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