Physical Proximity is a Ranking factor that impacts Rankings

There are a majority of searches that are related to a specific location or nearby area. Looking at this, is physical proximity a ranking factor? Does being close to a searcher impact the business rankings.?

• Google adds that proximity is one of the three big factors that help determine the local search ranking. Local results rely on distance, relevance, and prominence.

• Google will help understand the context of your location for relevant local queries and further improve your prospective customers’ experience with content optimizations.

Read more at www.searchenginejournal.com