- Feb 23, 2022
Is RankBrain considered a Ranking factor by Google?
RankBrain is a technology that might affect how Google returns search results. But it does not necessarily mean that it is a ranking factor.
Since Rank Brain is associated with search, it is referred to as a ranking factor.
RankBrain was an Artificial Intelligence system in 2015 to aid Google with returning results for queries never searched before.
- The main differentiating factor of RankBrain from other Google algorithms is its ability to learn how to answer more ambiguous queries.
- In simple words, RankBrain is a machine learning system that allows Google’s search algorithm to deliver more relevant results. It predicts which pages will likely get clicked for a new search query.
Read more at www.searchenginejournal.com