Is RankBrain considered a Ranking factor by Google?

RankBrain is a technology that might affect how Google returns search results. But it does not necessarily mean that it is a ranking factor.

Since Rank Brain is associated with search, it is referred to as a ranking factor.

RankBrain was an Artificial Intelligence system in 2015 to aid Google with returning results for queries never searched before.

• The main differentiating factor of RankBrain from other Google algorithms is its ability to learn how to answer more ambiguous queries.

RankBrain does not use any data gathered from users' interactions with a web page.

• In simple words, RankBrain is a machine learning system that allows Google’s search algorithm to deliver more relevant results. It predicts which pages will likely get clicked for a new search query.

RankBrain has a significant role to play in search results today. Google has confirmed that RankBrain is used to rank search results.

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