The Impact of Switching Google Ads Attribution Model

Changing the attribution model in your Google Ads account will have consequences. Due to pressures, if you are thinking to opt for that process, make sure that you fully understand before going forward with it.

Let us look into some of the following factors :

1. No Effect on Conversions:
While switching models, there is no need to worry as to what effect it will have on Conversions. There will not be any deduction or addition in the rate of conversions. Moreover, there will be no change in Google Analytics reporting, as well.

2. Every Conversion Action has its Respective Attribution Model:
In the case of various conversion actions, it is possible to set different attribution models for each one.

3. Informed Decisions:
Google Ads attribution reports make it possible to analyze and contribute to making data-driven decisions.

4. Opt-In to the Beta:
Getting access to cross-network data can be achieved through the option of opting-in to Google Ads cross-network attribution beta. The report takes into account the engagements from YouTube ads from May 2019. In the case, of Display Network, the interactions are considered from November 2020.

Some other factors include :

5. No loss of historic data while switching
6. Fractional Credit in Reporting

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