How can you Drive More Traffic to Targeted Landing Pages?

How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Here are some ways to do just that.

1. Review Rankings And Queries On A Page Level
• Determine what each page is ranking for and the queries Google has associated with it
• Use Google Search Console to determine the queries for each page
• Look for the queries that are a good match but not ranking well
• Then, find opportunities to better optimize the page

2. Determine Searcher Intent
• Find the queries/keywords you want to better target with your page
• Do research to see what Google views as the intent behind each of those keywords
• Go through the top ten ranking pages for that keyword to determine the intent of those pages
• Make sure the page you are trying to optimize matches that intent

3. Update Internal Links
• Use keyword-rich anchor text to link to your internal pages
• This way you'll have a clear structure within your site and build authority for the topics you are targeting with your landing pages

Read more at www.searchenginejournal.com