Google Search Console to Help in Analyzing the Content Performance in Google News

Google Search is all set to allow publishers to measure and evaluate the performance of their content. The updates will help to understand user behavior on Google News appearing on both iOS and Android apps.

Google's news report will help to find the number of times a website's articles are shown to users on Google News. It will also help to highlight the number of times it has been clicked upon.

To evaluate the performance, site owners need to log in to the search console and then click on the Navigation menu. Some of the metrics included in the report include impressions, clicks, and click-through rate.

Currently, the report seems to be active in Search Console. Moreover, with the help of Google's Publisher Center, it is now possible to improve on your Google News Performance. A few of the plus points of using the Publisher Center include:

- Branding Control
- Monetization
- Newsstand Eligibility

Read more at www.searchenginejournal.com