Is Clubhouse App the Next Big for Marketers to Consider?

The Clubhouse app is the new buzzword that is currently trending in the world of social media. It is an app being heavily used by influencers and is simple in its usage. However, seeing its high growth it is worth all the hype.

To understand the potential uses of a Clubhouse, let us dive into how the app works:

About Clubhouse:
The clubhouse app is a social networking app that allows users to make use of audio chat rooms to conduct discussions. Two types of groups exist The talking group and the Listening Group. The app makes it easy to jump in and out of chats. The clubhouse app saw a major growth from 6 lacs, active users, to 2 million in a month.

As of now, the app is available on an invite-only basis. Moreover, the Android app for Clubhouse seems to be in the works. Despite the app's growing popularity, there are still some concerns that need attention.

Opposite to Other Platforms:
The way Clubhouse functions are new as compared to other social media platforms. The app allows for easy broadcasting and a quick way to reach audiences. The main concern is related to live-streaming since engaging live content is hard to create. Further, resulting in low-quality streams getting generated.

The issue, in turn, would result in driving audiences away from the app. Apart from the above live-streaming drawback, the app faces scrutiny over concerns related to moderation. The app might also find it hard to handle conversations that highlight racism and harassment.

In response to the above issues, the Clubhouse app claims that they are well aware of the issues, and are working to introduce new safety measures. From the point of view of marketers, the app will help in expanding the audiences within your niche. Brands can increase their community connection by sharing knowledge and insights via discussions.

The Clubhouse app is expected to release more new and exciting features in the upcoming future.

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