- Sep 16, 2021
How to start with App Store Optimization
Here is a guide to learn the useful steps of App Store Optimization from start to finish. Today marketing teams are more concerned about how users will discover their apps in the first place. Hence, arrives a need for app store optimization.
ASO (App Store Optimization) is to improve the visibility of your apps inside the app store. The leading mobile phones for which apps are created include iPhone/iPad, Android, and Windows phones. It is seen that the vast majority of all app downloads are directly attributed to app stores.
Below are the core optimization items that you must focus on:
- App Name, URL, & Subtitle
- App Keyword fields
- App Ratings & Reviews
- App Downloads
All the top-performing apps in the app store are ever-evolving. Many apps are constantly changing, evolving, and reflecting the feedback of the audiences. Frequent updates of any app help drive more positive and more frequent reviews.
Here are a few app store optimization tips:
- App stores use keyword triggers
- The presentation of your app store product page plays a huge role
- Thumbnail images are essential
- Conduct an A/B test for each of your app store fields
Apple app store and Google play store both consider the regularity of in-app updates as part of the ranking algorithm. Regular updating of the app brings added relevance for your product to your audience.
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