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  • Apr 24, 2023

Instagram is testing a new process to let users connect over shared interests.

Instagram is the testing of a new process to help users engage over interests in common. It is experimenting with a new discover element enabling users to view a collaborative feed, from accounts you and a friend follow in common.

As per a screenshot shared by app researcher Alessandro Paluzzi, the new option will add a new feed of content you both have interacted with. In other words, it will provide more guidance on the topics you and your friend like.
  • In addition, you will also be able to share future posts from those profiles and interests, which could generate even more engagement opportunities in the app.
  • It has also added Collaborative Collections last week, which allows saving posts to a private chat group.
Currently, there is no word from Instagram as to when or whether this will be live-tested at this stage.

Read more at www.socialmediatoday.com

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