- Jul 19, 2020
Opportunity to Work as a Director in the Field of Digital Marketing
If you are looking forward to building a career in the field of digital marketing then here is an excellent opportunity for you. The position offered is for the role of Director at Intermiles. The person hired will hold a key position in the development of Direct and Digital Marketing strategy.
They will hold a key position in driving traffic and leads for the firm. The following are the qualifications and key responsibilities regarding the same:
Qualifications & Profile:
- Minimum 10 to 12 years of experience in the field of digital marketing
- Contributor in strategising the various growth plans
- Strong analytics experience and knowledge
- Knowledge about UNICA, WCA, Exact Target and Airship, Branch, etc
- Fast learner and flexible
- MBA in Marketing
- B.E, B.Tech degree will be added advantage
Key Responsibilities :
- An important role in creating a digital marketing strategy
- Working in close coordination with various in-house teams
- Strong role in evolving the customer segmentation strategy
- Knowledge regarding different attribution models
- Responsible for the overall working of PPC campaigns, ad-copies, landing pages and budgeting
- Improve performance and ROI tracking for mobile apps
- Work towards creating a strong digital customer experience and also engagement
Read more at iimjobs.com