- Feb 21, 2022
Google Ads top 3 priorities for 2022 - Automation, Measurement and Privacy
Google Ads has shared valuable insights on the top 3 priorities for 2022. These top 3 priorities include - automation, measurement, and privacy. Here are a few details on each one below:
When it comes to automation, the shifts in consumer behavior pose both a threat and also an opportunity.
About 80% of Google advertisers use automated bidding to free up time and improve ad performance states Vice President and General Manager of Google Ads, Jerry Dischler.
Google highlights the use of Performance Max and Discovery campaign types. Here are some of the benefits of these campaigns:
- High simplicity in management (fewer campaigns)
- Multi-channel reach
- Greater ad inventory
- Incremental conversions
Another challenging topic for advertisers has been measurement. Google is working to roll out new solutions to privacy and measurements, including the following:
- Better conversions
- Consent mode
- Conversion modeling
- Data-driven attribution
With the increasing use of the internet, the chances of privacy breach are always present. Google is well aware of the need for user privacy and control.
Google has released an update related to their privacy playbook that captures the needs of both the advertiser and user perspective. The three main highlights of this playbook include:
- To build direct relations with customers
- Focusing on accurate and actionable measurements
- Ensuring relevant ads
Read more at www.searchenginejournal.com