Facebook set to Welcome Live-Stream Shopping Events on its Platform

Facebook is working towards launching live-stream shopping events, thus taking a step forward in its eCommerce journey. It is set to introduce a new 'Live Shopping Fridays' series, wherein it will host live-streamed shopping experiences in conjunction with selected retailers.

In these series, users will be allowed to ask questions about products and make purchases all in-stream. Some of the brands that are likely to take part would include Abercrombie & Fitch, Clinique, and Sephora. Facebook aims to implement a simple way to engage with the users related to shopping behavior.

The initiative bears similarity to the live-stream shopping broadcasts that TikTok had hosted with Walmart. With this new update, it would be interesting to see how the growth in engagement flares up.

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