- Oct 01, 2020
Facebook to Scrap its 28-Day Attribution Model Related to Facebook Ads
Facebook has decided that it would be doing away with the 28 days window that is applicable in the case of Facebook ads. With the new rule passed, advertisers will be unable to track the direct actions over a longer duration.
Facebook will skip the 28-day window model and bring in place the 7-day attribution window model. The new update will have a high impact on Facebook marketers that operate large scale campaigns.
The attribution models were considered to be an effective way to enable specific insights on the metric chosen. In other words, it provides a better way to see in what way your ads are working. However, with the new update, this process might be hindered.
Advertisers are being informed by the social media giant regarding the new rule passed. The latest update will come into effect from the 12th of October. Up till then, marketers will be able to download their past data to keep a record of their historic progress and performance.
Read more at socialmediatoday.com