TikTok Partners with Walmart for Releasing a Live-Stream Shopping Option

TikTok is all set to enter the domain of eCommerce and is seen testing a new feature in this regard. For this reason, TikTok has joined hands with Walmart. The deal will showcase the products during the TikTok live stream.

In other words, the deal will enable users to shop from Walmart without having to leave the TikTok app. With the help of pop-up pins, users will be able to add the items to the shopping cart.

The partnership will be a huge step in TikTok's journey to achieve a successful eCommerce set up. Apart from that, eCommerce space will provide an increased monetization capacity for creators.

With this step taken by TikTok in the domain of eCommerce, it will surely lead to an increasing opportunity for brands.

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