Pinterest highlights a rising Interest in Travel Related Posts after the pandemic situation

The latest report on recent search trends by Pinterest highlights the rising urge for travel among people especially post-pandemic. The post-covid situation sees more enthusiasm among people for travel.

Pinterest data reveals how people are searching for travel-related topics more now than at any point in the site’s history. About 60% rise in travel searches are reported on Pinterest compared to the year 2019, which stands at around 40%.

This situation creates a rising opportunity for marketers to reach out to travelers on Pinterest.

The following are the eight types of travelers who are highly interested in travel searches :
- Digital nomads
- Bucket listers
- Culture chasers
- Foodies
- Memory makers
- Weekend travelers
- Rural tourists
- Outdoor enthusiasts

Detailed insights relating to three of the above audiences are as follows :

1. Rural Tourists:
An increase of 80% in rural travel topics, 85% related to the countryside, and a 75% increase related to lakehouses, was witnessed compared to 2019.

2. Outdoor Enthusiasts:
Due to the pandemic, many people increasingly craved an outdoor vacation and adventures. Few popular places that travelers highly searched for include: Montana, Lake Tahoe, and Tanzania.

3. Digital Nomads:
Digital nomads are those people who seek to work while traveling and carry along with them their commitments. They are highly interested in places like Puerto Rico and Hawaii.

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