A Beginners' Guide For Understanding the Importance of Google Tag Manager

Accumulation of relevant data like the target audience and the way they navigate through your website are crucial. This data will determine the success or failure of your marketing campaign. JavaScript tags are used for gathering information about site visitors. However, the major drawback here is that it is a time-consuming process.

Google Tag Manager:
Google Tag Manager is Google's free tool that quickly adds tracking pixels on a website through a web interface. The manager allows collecting data without the intervention of a developer.

Difference Between Google Tag Manager and Google Analytics:

To make smart marketing decisions, both Google Tag Manager and Google Analytics tools should be used. The purpose of using GTM is to store and manage codes.GA, on the other hand, helps in the analysis of data.

Google Tag Manager and Google Analytics are entirely different, and no one can replace the other. To get started with the GTM plan, it is advisable to build an analytics strategy and a tag implementation plan.

Focus on a few factors, including the information to be collected, identification of tags, deploying additional tags, outlining tags, and planning event naming convention.

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