Twitter Plans to Expand Access to Twitter Blue

Feb 16, 2023

Twitter Plans to Expand Access to Twitter Blue

Twitter is all set to make its next push on Twitter Blue Subscriptions. Elon Musk and co. plan to build Twitter Blue into a more significant revenue driver for the app.

Firstly, Twitter seems to have expanded Twitter Blue access to Saudi Arabia, France, Germany, Italy, Portugal, and Spain. It will enable millions more Twitter users to potentially sign-up for a verification tick.

Apart from this, Twitter is also looking to further incentivize Blue sign-up by offering revenue share for ads shown in reply threads.

In addition, it is also looking to improve Spaces/podcast experience.

Currently, the new Twitter Blue program has around 300,000 subscribers, together with $2.4 million per month and $7.2 million per quarter. These results are based on third-party tracking.

Twitter does not seem to back away from its subscription plan and hopes to maximize its revenue intake.

Twitter Plans to Expand Access to Twitter Blue

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