Snapchat's Overall Users Rises to 397 M As Per Q2 Performance Report

According to its most recent Q2 23 performance report, the number of overall users has increased dramatically. According to statistics, Snapchat added approximately 14 million more daily active users in Q2.

The 'Rest of the World' category appears to be driving the majority of that growth. Outside of its core markets, the site gained 12 million new users.

However, according to the data, while Snap is gaining more users, its revenue is not expanding at the same rate.

Snap appears to have been particularly hurt by Apple's 1OS 14 upgrade, which prompts users to choose whether or not to share data with an app.

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