Instagram to update its Ranking Algorithm

Instagram is focusing on updating its ranking algorithm to put more focus on original content.

However, it could pose some issues for social media managers and content creators on Instagram during the initial stages of implementation.

• In the words of Instagram chief Adam Mosseri, content created from scratch will generate more credit than content that is reshared.

• In other words, the aim is to reduce the dominance of aggregator sites and give more credit to original creators. It will lead to fewer content re-posters dominating the explore feed.

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