- Sep 21, 2021
Facebook introduces Automated Ad Targeting in response to Apple's ATT update
Facebook is working to counter the data loss impacts caused due to Apple's new app tracking update. It is working to ensure that its ad products continue to generate strong results.
With Targeting Expansion, Facebook's ad algorithm will show your ads to a broader potential audience than those who fit your specific ad targeting selections.
In other words, Facebook's ad targeting system is working to be more innovative. Targeting Expansion will now be added by default to most conversion-based campaigns.
But you will be able to exclude specific audiences from the option within Ads Manager.
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